Designers
Present a collection with a clear identity in an international runway setting.
Collection-led participation
Take part
The Dubai event on 24 September 2026 has concluded. Designers, models and brands can contact Eastern Craft & Culture LLP to express interest in future opportunities. An enquiry is not a confirmed booking or selection.
Who can take part
Choose the pathway that reflects your interest. Dates, eligibility, scope and participation terms for any future edition require confirmation from the organising team.
Present a collection with a clear identity in an international runway setting.
Collection-led participationExpress collection stories on the runway with confidence and professionalism.
Selection-led participationBuild a relevant presence through an aligned creative or commercial collaboration.
Tailored collaborationRequest official event materials, a founder interview or information about future media opportunities.
Confirmation requiredFor designers
Share your collection concept so the team can assess its relevance to a future opportunity.
Collections should communicate a coherent design identity and be suitable for a professionally coordinated runway presentation.
Send a brief designer introduction, collection images or a lookbook, and the number of looks you propose. The presentation format and final scope will be discussed if a suitable opportunity is identified.
Model requirements, location, fitting arrangements and presentation needs depend on the specific event and will be discussed directly before participation is confirmed.

For models
Model participation is coordinated around designer collections, runway fit and the final presentation plan.
How it works
Every enquiry is reviewed so the event team can confirm relevance, requirements and the right next conversation.
Share your role, a short introduction and what you would like to contribute. Models can include a current profile photo, height and measurements.
The team reviews suitability and any available opportunity before explaining the relevant process.
Selected participation is confirmed directly with scope, next steps and coordination details.
Participation enquiries
Include your name, role and the participation pathway you are interested in. Designers and brands can add a lookbook or website link.